Q&A with Jerry Lohr, Founder of J. Lohr Vineyards & Wines
Jerry Lohr is considered one of the pioneers of California Central Coast wines. In the late 1960s, he began investigating grape growing regions while searching for the ideal location for a vineyard. Raised on a South Dakota farm, his research led him to the Central Coast. He originally planted 280 acres in Monterey County in 1972 and unveiled his San Jose winery the following year. In 1987, he planted Cabernet Sauvignon, Merlot and other red varietals in San Luis Obispo County’s then little-known Paso Robles region. Today, in addition to over 1,300 acres in Monterey County, J. Lohr Vineyards & Wines farms 2,300 acres of estate vineyards in Paso Robles, and 35 acres in the Napa Valley, and has tasting rooms in Paso Robles and San Jose. J. Lohr wines are available throughout the United States and in over 30 countries globally. In 2007, U.C. Davis honored Jerry with its Award of Distinction, and in 2008 he was named Wine Industry Person of the Year by the Paso Robles Wine Country Alliance. There are over 6,000 bonded wineries in the U.S. from every state in the nation (not to mention fierce competition from abroad). Is the U.S. wine business currently saturated? I am very supportive of evermore wineries. More wineries mean more locations where people can have a wine experience. People always take pride in their local wine. Wine tourism has the best multiplier effect of any agricultural product. Anyone having a good wine experience then passes it on to friends. Word of mouth is great.
