What's an appropriate wine to serve at a Dallas Cowboys themed party? What wine would be a good gift for a hard core Cowboys fan? Whether or not you hail from Texas, you probably know the Dallas Cowboys as "America's Team." From coast to coast, you can buy Dallas Cowboys gear at retail stores, thanks to the team's enormous national fan base. Although the Cowboys have their fair share of detractors, no one who follows professional football would dispute the claim that the Cowboys have proven that an expansion franchise can achieve legendary status. The Dallas Cowboys came to life in 1960 as the first modern NFL expansion team, although they were originally called the Dallas Steers. The name was quickly changed to Rangers, then to Cowboys when the new team's owners learned that the name "Rangers" was unexpectedly unavailable. Coach Tom Landry built the Cowboys' program year by year, taking the team to its first NFL championship game in 1966 but losing to the Green Bay Packers. The next year's NFL championship rematch against the Packers quickly became famous as the "Ice Bowl," played in freezing conditions with wind chills plunging below minus 50 degrees Fahrenheit. The Cowboys lost Super Bowl V to the Colts in 1970, but came back the next year to win Super Bowl VI under the leadership of quarterback Roger Staubach.