Cult Vines' Michael Cochran Winemaking & the Evolution of His California Cult Wine Brand
California has been home to many cult wines over the past few decades. Typically a small production label makes a series of great wines, a few -usually connected- wine enthusiasts discover them, word then spreads through the wine community as the financially well endowed lay claim to the membership lists and clamor for the next release, driving up prices in the process. Meanwhile, the producer breathes a sigh of relief knowing that, not only will their next release sell out, but that it will sell for a premium. Napa Valley's Cult Vines , as its name not-at-all-subtly implies, has focused its efforts directly on this sub-sector of the wine market; and there is nothing modest about their strategy. They are choosing the best grapes from the most respected vineyards and endeavoring to make the finest Napa Valley Cabernet Sauvignon and Roussane/Marsanne possible to sell to cult wine fans with deep pockets. And to their credit, their strategy appears to be working as planned. IntoWine caught up with Cult Vines co-founder Michael Cochran to learn more about his foray into cult winemaking.
