Beaujolais Nouveau Statistics

In 2002 , over 11 million bottles of Beaujolais Nouveau was sold in France. 2.3 million bottles were sold in the Paris region alone. A total of 25,500,000 bottles of Beaujolais Nouveau were sold for export to over 150 countries. Beaujolais Nouveau exports - in bottles - were as follows: Japan: 7,...

Beaujolais Nouveau: History Behind the Third Thursday in November

At one past midnight on the third Thursday of each November, from little villages and towns like Romanèche-Thorins, over a million cases of Beaujolais Nouveau begin their journey through a sleeping France to Paris for immediate shipment to all parts of the world. Banners proclaim the good news: Le Beaujolais Nouveau est arrivé! "The New Beaujolais has arrived!" One of the most frivolous and animated rituals in the wine world has begun. By the time it is over, over 65 million bottles, nearly half of the region's total annual production, will be distributed and drunk around the world. It has become a worldwide race to be the first to serve to this new wine of the harvest. In doing so, it has been carried by motorcycle, balloon, truck, helicopter, Concorde jet, elephant, runners and rickshaws to get it to its final destination. It is amazing to realize that just weeks before this wine was a cluster of grapes in a growers vineyard. But by an expeditious harvest, a rapid fermentation, and a speedy bottling, all is ready at the midnight hour. By French law, Beaujolais Nouveau is to be released no earlier than the third Thursday of November.

Beaujolais, French Wine Region, History of the Grape

As Caesar's army crossed the Alps and into Gaul in the 1st century B.C., they built temples, aqueducts, amphitheatres and roads. Along those roads, Rome's army planted the vine. There is still evidence today in Brouilly and Morgon of those Roman vineyards. After Rome left, the area was invaded by the Barbarians and then the Arabs who also tended the vines and enjoyed the fruits thereof. Founded in the 10th century by the powerful nobility that created the principality, the town of Beaujeu in the western hills of Beaujolais, gives the region its name. It was ruled by the Dukes of Beaujeu until it was ceded to the Bourbonnais in 1400.

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