Each year at 12:01 AM on the third Thursday of November, millions of bottles of Beaujolais Nouveau begin a journey from a little French village to locales across the globe. Wine stores and cafes enthusiastically greet these shipments with signs and banners proclaiming "Le Beaujolais Nouveau est arrivé!" "The New Beaujolais has arrived!". With this begins the annual celebration of the arrival of the French wine Beaujolais Nouveau, a celebration steeped in tradition, frivolity, grandeur, legend, and of course, fabulous wine.