Celebrating one of the ingenious pieces of wine marketing, I certainly enjoying a free glass of wine when these are released. It does give a nice glimpse of what the vintage holds and adds a bit of whimsy. This is purple in color, mostly opaque and bright. The nose has bubble gum, yeast and some grapey black cherries. Nice texture. On the palate, a bit bitter but some cherry soda flavors. Good acidity. Ideally this should be consumed by the third Friday in November (it comes out the third Thursday). It matches ok with lighter fowl dishes.