This is the Costco home brand. My first time trying this and it was served to a group of people blind. Everyone enjoyed this and for $17, there is some real value here. Purple in color. The nose has black cherries, bramble and spice. On the palate, this is middle of the road in style. A nice backbone of acidity should make it friendly with a wide variety of foods. Good finish. Is this amazing? No. But it is quite solid and as good as quite a few California Zins costing twice as much.