Restaurant Wine Lists: What is America Drinking?

IntoWine recently sat down with Charles Gill, CEO of WineMetrics, to discuss what is an impressive feat to anyone who loves wine, analytics, or both. WineMetrics has assembled an enormous and comprehensive database aggregating the wine lists ofrom restaurants across the US. The resulting data is useful to restaurants and of course wine distributors and producers looking for outlets to sell their wines. To the pedestrian wine drinker, the findings are simply fascinating.

view counter

WineMetrics has compiled extensive data detailing the wines that occupy wine lists in restaurants across the nation, from the Olive Garden in Dayton, Ohio to the local French bistro in Lower Manhattan. Acquiring this data must have been a laborious process. How did you go about it?

Much of it is acquired by our distributor clients but a great many restaurants feature their wine lists on their websites, which we utilize. Often we just contact the account and ask for it.

What surprised you as you started assessing the data?

I was surprised how significant portions of overall wine volume were under-represented in on-premise distribution. For example, Australian wines now outsell French wine overall in the US, yet Australia has barely one quarter of the listings of France on-premise.

For more than 25 years, The California Wine Club founders Bruce and Pam Boring have explored all corners of California’s wine country to find award-winning, handcrafted wine to share with the world. Each month, the club features a different small family winery and hand selects two of their best wines for members.