Over long, hard decades, American winemakers have won the respect of connoisseurs everywhere. Many of the world's most cherished, and expensive, wines come fro the United States.. But today, the unique and eccentric wine industry faces agrim set of challenges that could transform it forever: oversupply in the face of flat consumption, devastating vineyard diseases, an antiquated distribution system, fierce competition from abroad, attacks from anti-alcohol forces, and an inability to capitalize on wine's proven health benefits.
But for you, these woes cn be an opportunity, as wine journalist Lewis Perdue explains in this fascinating book. Clearly and crisply, forsaking the snobbish "winespeak" that helps keep wine mysterious and is itself one of the industry's problems. Perdue takes you behind the scenes to show you why a shakeout is imminent and unstoppable, and how you can benefit from understanding the situation-from drinking better wine less expensively to investing in a business where the perqs can be decanted from a bottle. Pullin no punches, naming names, this is an invaluable glimpse into a colorful, competitive, cantankerous world whose current troubles can actually add immeasurable pleasure to your life.
Over long, hard decades, American winemakers have won the respect of connoisseurs everywhere. Many of the world's most cherished, and expensive, wines come fro the United States.. But today, the unique and eccentric wine industry faces agrim set of challenges that could transform it forever: oversupply in the face of flat consumption, devastating vineyard diseases, an antiquated distribution system, fierce competition from abroad, attacks from anti-alcohol forces, and an inability to capitalize on wine's proven health benefits.
But for you, these woes can be an opportunity, as wine journalist Lewis Perdue explains in this fascinating book. Clearly and crisply, forsaking the snobbish "winespeak" that helps keep wine mysterious and is itself one of the industry's problems. Perdue takes you behind the scenes to show you why a shakeout is imminent and unstoppable, and how you can benefit from understanding the situation-from drinking better wine less expensively to investing in a business where the perqs can be decanted from a bottle. Pullin no punches, naming names, this is an invaluable glimpse into a colorful, competitive, cantankerous world whose current troubles can actually add immeasurable pleasure to your life.
About the Author
He founded Wine Business Monthly and the Insider, the dominant wine trade publications in North America. He is the author of 17 books, including 11 novels. Previously, Perdue founded a wine importing compoany (Wines West, L.A.) and a Silicon Valley marketing firm, and was involved in launching three Silicon Valey technology companies. He has served as a top aide to a U.S. Senator and a state governor, taught journalism at Cornell and UCLA, Capitol Hill and the White House for Dow Jones/Ottaway, Gannett, States News Service and others. He live in Sonoma, California with his wife Megan, son William, and daughter Katherine.
