Martin Scorsese Directs a Freixenet Wine Commercial. Sells out?

Scorcese Sells Out? Uber famous film director Martin Scorsese generated some buzz lately when he directed and starred in an ad for Freixenet, a Spanish wine. Freixenet is known for its creative ad campaigns and has utilized such stars as Kim Basinger, Paul Newman, and Meg Ryan in the past. I actually love it when marketers break the mold and dare to create something memorable. That Scorsese "sold out" for a wine commercial is an unfair charge in my opinion. There is a distinct difference between being a celebrity pitchman -hawking wares for the highest bidder- and participating in something clever and creative that also happens to promote a product. If only every product and service were marketed with such creativity. Sell out? I think not.  

Watch the clip here