From Chardonnay to Pinot Noir: Brice Cutrer Jones Discusses the Evolution of a Winemaker

Brice Cutrer Jones is virtually synonymous with California Chardonnay (Hint: Sonoma-Cutrer Chardonnay). The logical assumption is that the topic de jour of any interview with him would be Chardonnay. However, I recently sat down with Cutrer Jones to discuss - of all things- his foray into Pinot Noir. After 25 years as a renowned producer of fine Chardonnay, Cutrer Jones has done an about face and is now applying the same passion, skill, and marketing savvy he and his team used to become world class makers of Chardonnay, into making what he refers to as Noble Pinot Noir.

After 25 years of making outstanding Chardonnay at Sonoma-Cutrer, you sold Sonoma-Cutrer and switched from Chardonnay to Pinot Noir when you started Emeritus. What inspired the switch?

We had begun a Pinot experiment at Sonoma–Cutrer (SC) beginning in the mid-90’s, and by the time I sold the company we had a small experimental Pinot winery in an old barn, 150 acres of Pinot planted and a use permit to build a winery for 25,000 cases of Pinot. I sold SC in 1999 because by then I had over 100 stockholders, and most had been invested for 20-plus years and wanted their money back (what a concept!), one way or another. I could have gone public, but didn’t believe then, and still don’t, that public companies should be in the wine biz. Brown-Forman (BF) was a public company, but mostly run and controlled by the Brown family, said they wanted to learn about fine wine, and made all the right sounds about long term investment. Well, we live and learn...might as well have taken it public myself.

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